If you’re interested in learning about how big businesses like Target and Starbucks drive your purchasing power as a consumer, or how they run their business model, this is book you want. It’s an eye-opening look at how big business anticipates their consumers’ needs and how those understandings keep them successful in a tight consumer driven marketplace. It provides an insight to willpower, habitual behavior and learning to break those undesirable habits.
After reading this summary, I was interested in learning more about Charles Duhigg and his work. It was an effective and a quick read, about 20 minutes, but left me wanting more detail to better comprehend how to apply it to my own habitual behaviors.
This was a quick read, but it truly left me wanting more.