Selling ourselves short

This is a great post to share on corporations and social media. This writer has a great flow and it’s an enjoyable and pointed post. Plus it’s got a little of everybody’s loveable guy Lloyd Dobbler. Enjoy!

NaptimeWriting

I love social media. I enjoy Twitter and Pinterest. I read dozens of blogs. I ditched Facebook but certainly used it for several years.

What I don’t love is how corporations are weaseling their wares into my personal conversations. And I really don’t love how complicit some of my online friends are in this process.

Long ago, in a world where there were newspapers and magazines and three television channels, ads came for paid sources. Companies would buy space or time on conventional media to promise us that we’d be richer, thinner, taller, hairier, less hairy, smarter, and more popular if we bought their products.

People grew weary of these approaches. Companies tried new tactics. They put their cereals quietly on a shelf in Seinfeld’s fake kitchen. They had celebrities use their sun lotion on a lovely Malibu beach.

The goal and basic message was the same. “Pay us money…

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